In July 2020, we celebrated the 20th anniversary of Silver in the City. To mark this milestone, we established a philanthropic extension to our retail business.
The Silver in the City Silver Linings Fund (at the Central Indiana Community Foundation) was created to participate in addressing racial disparities in housing, healthcare, education, employment and criminal justice within Central Indiana communities through investments in CICFs Equity Partners Fund and IMPACT grants.
We want to thank everyone who has made donations through sticker sales and checkout donations in 2020 - this provided a $5,000 Covid relief grant to a minority-owned business as well as a $7500 donation to the CICF African American Legacy Fund.
Starting in January 2021, 1% of all sales will go into our Silver Linings Fund. We are in the works of establishing a grant application process for grassroots organizations in Central Indiana to apply for grants of $500-$1000 towards projects that assist in empowering people affected by systemic racism and closing the racial equity gap. Our goal will be to distribute $10k of these grants starting in July 2021.
Silver in the City history of philanthropic endeavors includes raising over $100,000 for reproductive rights through two 100% donation days, on January 21, 2017 and May 21, 2019; collecting over $7,000 in checkout donations for the Movement for Black Lives June-July 2020; donating a portion of annual Pride Flag Sales to Indiana Youth Group since 2016; and donating 10% of Midnight Shopper Sales to Second Helpings since 2012.