Designed with artist Alex Donahue, PRIDE is dedicated to individuals who bravely stood for the rights of all people. This timepiece features six individual colors that twice a day—noon and midnight—come together to create the shape of a rainbow. With 5% of all profits from PRIDE sales will be donated to True Colors United to support innovative solutions to youth homelessness and LGBTQ issues, this is one significant way to show your PRIDE and support individuality.