Yes, this really is a kids book about racism. Inside, you’ll find a clear description of what racism is, how it makes people feel when they experience it, and how to spot it when it happens. This is one conversation that’s never too early to start, and this book was written to be an introduction for kids on the topic. A book by Jelani Memory, Founder and CEO of A Kids Co.

Jelani Memory is the founder and CEO of A Kids Co. He's an African American entrepreneur, thinker, and constant learner. Jelani lives in Portland OR, with his wife and six kids. He still wants to be an artist when he grows up.

Jelani built a company around the idea that kids were ready to talk about the important stuff of life, and that books were sort of a magical way to open up those conversations. His premise is that kids need to see themselves in the stories they interact with, to see their experiences and a space where they learn how to understand and overcome what they face on a day-to-day basis. Each book is by a different author with subject matter experience, and designed and printed in the USA. It started back in 2018, Jelani wrote a book for his six kids titled "A Kids Book About Racism." He says, "At the time I had 5 kids (4 white and 1 brown) with a new little brown baby on the way. Growing up as a black kid in the whitest city in America, it felt important that my kids not only know and understand what racism is but be able to talk about it openly. So I did what any dad would do, I wrote a book. Not so that we could start the conversation on Racism (we were already having it), but so that they always knew it was an open subject with me, their black dad. I’m grateful that my kids, especially my white kids, feel comfortable asking, 'Is this racist?' because they heard something at school that didn’t sit well with them." His company has now published more than 50 books on topics that start important conversations.